What is a search engine?
Here I am going to define the Search engine with respect of two view as given below :
1. In the respect of Visitor (Who want getting best results)
2. In the respect of Website (Who want make best results)
In the respect of visitor the Search engines enable to their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. In the respect of websitewho wants listing to search engine a search engine is a website such as Google on which people can search for other websites on the Internet. Search engines do not include sites manually, but have an automated “search engine spiders” that “crawls” the web through links. If your website has just one link to it, it will eventually be found and indexed in a search engine. The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories.
There are two type of Search Engine:
1. Crawler-based search engines
2. Human-powered directories These two types of search engines gather their listings in radically different ways.
Crawler-Based Search Engines
Crawler-based search engines, such as Google, create their listings automatically. They “crawl” or “spider” the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.
A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted. Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site. Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived. SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)? To understand Search Engine Optimisation you must first consider how people actually look for and eventually find – products and services on the web. Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after. There are many search engines available to consumers, the better known include Google and Yahoo! But in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.
Why You Have To Be One Page One Of The Search Results
Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top. Open a search engine and type in a word or phrase someone searching for your company might use and if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.
HOW DO SEARCH ENGINES RANK INTERNET SITES?
Search engines regularly dispatch spiders or robots (aka bots) to collect information on websites. Using an algorithm and a set of complex formulas or rules, the search engine evaluates each website’s relevance and then ranks it accordingly. These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way and this process is known as Search Engine Optimisation. Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen. Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.
HOW DO YOU GET STARTED ON SEARCH ENGINE OPTIMISATION?
First you need to find out if your site is actually being indexed by a search engine. Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information. If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won’t hurt to try. A word of advice – do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side. Some search engines will not accept submissions as they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them. Once you are confident your site is being indexed, you need to identify keywords as these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.
You Have to Find The Right Keywords
Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used Ã± the result might surprise you. A good way to find keywords is to visit a competitor’s website and see what it has listed. To do this, open their site and click on view source – a heap of what looks like gibberish will come up, but find a line which says keywords.