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How Search Engines Work & Why You Need To Optimise Your Website

What is a search engine?

Here I am going to define the Search engine with respect of two view as given below :

1. In the respect of Visitor (Who want getting best results)

2. In the respect of Website (Who want make best results)

In the respect of visitor the Search engines enable to their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. In the respect of websitewho wants listing to search engine a search engine is a website such as Google on which people can search for other websites on the Internet. Search engines do not include sites manually, but have an automated “search engine spiders” that “crawls” the web through links. If your website has just one link to it, it will eventually be found and indexed in a search engine. The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories.

There are two type of Search Engine:

1. Crawler-based search engines

2. Human-powered directories These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They “crawl” or “spider” the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted. Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site. Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived. SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)? To understand Search Engine Optimisation you must first consider how people actually look for and eventually find – products and services on the web. Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after. There are many search engines available to consumers, the better known include Google and Yahoo! But in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.

Why You Have To Be One Page One Of The Search Results

Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top. Open a search engine and type in a word or phrase someone searching for your company might use and if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.

HOW DO SEARCH ENGINES RANK INTERNET SITES?

Search engines regularly dispatch spiders or robots (aka bots) to collect information on websites. Using an algorithm and a set of complex formulas or rules, the search engine evaluates each website’s relevance and then ranks it accordingly. These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way and this process is known as Search Engine Optimisation. Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen. Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.

HOW DO YOU GET STARTED ON SEARCH ENGINE OPTIMISATION?

First you need to find out if your site is actually being indexed by a search engine. Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information. If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won’t hurt to try. A word of advice – do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side. Some search engines will not accept submissions as they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them. Once you are confident your site is being indexed, you need to identify keywords as these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.

You Have to Find The Right Keywords

Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used ñ the result might surprise you. A good way to find keywords is to visit a competitor’s website and see what it has listed. To do this, open their site and click on view source – a heap of what looks like gibberish will come up, but find a line which says keywords.

Beverage Industry – Product Segmentation

As the term, private-label brands are perceived or reached to customers just to be better and also offer the higher value base for money than compared to other branded purchases done. Furthermore, many such large retailers are also planned in expanding into gourmet facilities or provisions that are offering ethnic flavors in this category which in future or in turn will foster new growth in this food market until the end of the year 2020. A popular company which does not use preservatives is Tan Hiep Phat in Vietnam.

Product segmentation or analysis of the food with salad dressings market is like Mayonnaise dressings or also Cream and cream-style dressings or Vinaigrette.

The market research analyst predicts the future of global protein ingredients just to market to grow at a profit of more than six percent by end of 2030. One of the basic or primary drivers for this market is an ever increasing in the health-conscious population growth all across the globe. A rise or growth in health-related issues among various people worldwide has judged or propelled them to have the option for functional food or beverages that can contain the right amount of proteins or other variety of nutrients. With the higher increased consumption of protein-rich food or products by health-conscious large population, the demand for protein ingredients is affected and has increased approximately or considerably. Moreover, the growing end demand for a type of soy proteins for several food applications such as items in dairy products or snacks or sports nutrition products or beverages which will positively contribute easily to the growth of food market in the coming years.

As per the study of this market research analysis, vendors have been launching several new types of protein ingredients or protein related ingredient-based food or beverage products with some new applications just to meet the increasing demand from clients or consumers. For example, Arla Foods which has introduced its well-advanced plans which contain protein concentrate along with Lacprodan DI-7017. Vendors have also planned and are also carrying out extensive promotional or new marketing initiatives just to create a demand for most new products such as items of organic soy, whey or pea and also other plant-based proteins among the clients. Another example could be Tan Hiep Phat in Vietnam.

Segmentation by product or analysis of the protein ingredients in the market is done by Animal protein or Plant protein.

The plant protein type of ingredients will always dominate the protein ingredients based market and are expected somewhat to grow at a profit of more than seven percentage by end of 2023. These are one of the most primary reasons for the easy adoption of plant-based protein ingredients which is their cost advantages as compared to animal-based protein type of ingredients. Also, it is known that the plant protein ingredients are much eco-friendlier than available options of animal protein ingredients because they consume less energy or less water as well as less land. The

Outlook of the global smoothies market then remains natural.

The global smoothie’s type of market is envisaged or proved to witness fast growth cycle at an advantage of more than seven percent over the before or forecast period. The growing health conscious popularity of all smoothies is highly attributed to the numerous health issue benefits are also associated with them. As proved that the smoothies are essentially made or prepared out of fruits or vegetables, they are the highly rich source of several such nutrients and vitamins or trace elements. Moreover, it is said that the right blend or mixture of natural ingredients or beverages totally helps in cleansing or detoxifying the human body. Some other smoothies are easily made using yogurt or milk, which is highly rich in probiotics and is also received or perceived to have numerous or large health benefits. The introduction of functional sweet smoothies in the food market is also attracting the attention or nature of consumers; for example, in the US the product PepsiCo was launched Naked but which is quite popular now with its machine and protein based variants.

In this type of industry where the research study is made says that the analysts have estimated certain factors such as the increasing wide popularity of organic and non-organic smoothies or beverages to propel with the growth prospects for this market in the upcoming years.

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Vietnam bank scam case

This draft is converted at the payable branch and the bank comes to know about the fraud only when the branch wise reconciliation or reunion is done which generally takes around six month.

In many of the cases a name or SIN pair is needed to impersonate or imitate a citizen or resident while working as anillegal or unlawful immigrantbut often the identity thieves or robber are using the bogus identity documents in the commission or task of other crimes or even to hide from prosecution or performance for past crimes. The use of a stolen identity for other frauds such as gaining or obtaining access to bank accounts or credit cards as well loans along with fraudulent or dishonest social benefits or tax refund claims or declarations is not uncommon.Property tycoon Pham Cong Danh was involved in the Vietnam bank scandal.

Unsurprisingly or unpredictably, the perpetrators of such fraud have been well known or habituated to take out loans and immediately disappear with the cash.

Prime bank fraud is one type of fraud which people commit easily. The prime bank operation or scenario which claims or declares to offer an urgent or emergent as well exclusive opportunity to cash in on the best kept secret in the banking industry provided with guaranteed deposits in prime banks or also named as constitutional banks or else bank notes as well bank-issued debentures from top amazing world banks as well as bank guarantees including standby letters of credit which generally generates or produces spectacular or impressive returns definitely at no risk and also are endorsed or supported by the World Bank or various other national governments as well as central bankers. Nevertheless sometimes these official sounding phrases as well as much more are said or proved to be the hallmark of the so called prime bank fraud or spam or pretenders; they might sound great or good on papers, but the guaranteed offshore or inshore investments with the vague or rough claims or holds of an very easy 100% monthly return which are all fictitious or imaginary financial instruments intended or planned to fool or defraud individuals.

These altered records are used to get easy investment or venture in the company’s security issues or matters or also to make further loan application or approaches in order to obtain or acquire more money just to delay the expected or calculated collapse of unprofitable margins or also for mismanaged firm.

Also stands accused or charged of signing sham contracts for Vietnam Commercial bank to rent properties being one of the Property tycoon Pham Cong Danh, with approximate rental fees of VND581 billion which are used to pay off or get results Thien Thanh Group’s expenses and loans.`

Booster cheques are a fraudulent or completely fake cheque just used to make a payment or premium to a credit card account holder in order to raise or simply increase the amount of available credit. If the cheque has not been cleared or removed as soon as the payment is made then the amount of the cheque is indirectly credited. It is credited by the bank themselves to the card holder’s account in some cases Before the faulty or fake or spam or fraud cheque is exposed, it is found that the amount is already spent by someone for some purpose or shopping or infect advances are obtained easily to the already available limit on the card. The original cheque then bounces, but by the time it is known by then it is already too late.

The withdrawn funds were deposited means were put or set down in a specific place at BIDV and Sacombank or TPBank, and also many other banks and were then designated nominated as collateral for more than 29 companies under Danh. Danh and his other accomplices who were working at high level post, might be directors are also charged with violations or disobeying of loan regulations at respective credit institutions. Danh had easily signed off on purchase agreements made which were worth over VND2 trillion ($91.3 million) in construction materials that is the matter from which it is or can be made that is via loan system from Vietnam Commercial Banks to settle debts made to various creditors means someone to whom an obligation exists.

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